Mission and Vision

Milk's mission is to promote sex, sexuality and sexual health through products, services and programs that inform, motivate and support men in their efforts to improve, practice and enjoy a safe & sane, sensual & consensual sex life.

It is our vision to become a leading organization that promotes men's health and well-being, helping men to live our philosophy and slogan: "sexy. sensual. healthy." = "sexy. sabroso. saludable."

Through our activities, we promote several fundamental values:

  • honesty
  • integrity
  • respect
  • mutual support
  • liberty
  • equality
  • solidarity